Mutambi wenhabvu ane mukurumbira pasi rose akavhura bhodhoro reCoke pamusangano wevatori venhau, mutsigiri mukuru weEuropean Cup.
Nemusi weMuvhuro, shasha yenhabvu Cristiano Ronaldo akapinda mumusangano wevatori venhau wekutaura nezvemikana yechikwata chake chechiPutukezi mumutambo wekutanga weEuropean Championship (Euro 2020).Asi pasati pava nemunhu abvunza mubvunzo, Ronaldo akanhonga mabhodhoro maviri eCoca-Cola akaiswa pamberi pake ndokuabudisa kunze kwenzvimbo yekamera.Akabva asimudza bhodhoro remvura raakanga auya naro munzvimbo yemutori wenhau, ndokutaura izwi rekuti “agua” mumuromo make.
Uyu ane makore makumi matatu nematanhatu ave achizivikanwa kwenguva refu nekuzvipira kwake pakudya kwakasimba uye mararamiro ehutano - zvekuti mumwe weaimbova shamwari yake yeManchester United akaseka kuti kana Ronaldo akakukoka iwe unofanira "kuti kwete".Kudya kwemasikati, nokuti iwe uchawana huku nemvura, uyezve nguva yakareba yekudzidzira.
Chero zvazvingava, soda inotonhora yaRonaldo inogona kunge iri mucherechedzo kwaari, asi ine mimwe migumisiro yakakomba yeCoca-Cola, mumwe wevatsigiri veEuro 2020. (Hongu, makwikwi anofanira kuitwa gore rapera. Hongu, murongi akasarudza kuchengeta zita rekutanga.)
Sekureva kweThe Guardian, mushure memusangano wenhau waRonaldo, mutengo wekambani wakaderera kubva kuUS $ 56.10 kuenda kuUS $ 55.22 "pakarepo";nekuda kweizvi, kukosha kwemusika weCoca-Cola kwakaderera neUS$4 bhiriyoni, kubva paUS$242 bhiriyoni kuenda kuUS$238 bhiriyoni.US dollars.(Panguva yekunyora, mutengo weCoca-Cola waive $55.06.)
Mutauriri weEuro 2020 akaudza vezvenhau kuti musangano wega wega wevatori venhau usati waitwa, vatambi vachapihwa Coca-Cola, Coca-Cola zero zero kana mvura, achiwedzera kuti munhu wese "ane kodzero yekusarudza zvaanoda zvinwiwa."(Mutambi weFrance Paul Pogba akabvisawo bhodhoro reHeineken pachigaro chake pamusangano wake wevatori venhau usati watanga; semuMuslim anodzidzira, haanwe.)
Mamwe masangano akarumbidza mutambo waRonaldo-mutambi mumwe chete wekurwisa soda.Sangano reBritish Obesity Health Alliance rakataura paTwitter kuti: “Zvinofadza kuona munhu anoyemurika saRonaldo achiramba kunwa Coca-Cola.Inopa muenzaniso wakanaka kune vadiki vateveri uye inoratidza kushambadzira kwake kwekunyomba kuedza kumubatanidza nezvinwiwa zvine shuga.Kuratidza kuzvidza.”Vamwe vanorangarira kuti muna 2013, Ronaldo akazviratidza mukutengesa kweTV, achipa "cheese wedges" yekudya kweKFC isina hutano, nekutenga kwega kwega kweCristiano Ronaldo.
Dai Ronaldo aizotanga nyama yemombe nechero brand yeCoke, waizofunga kuti ingave Pepsi.Muna 2013, nguva pfupi yadarika Sweden isati yatarisana nePortugal mumutambo wekutamba weWorld Cup qualifiers, yeSweden Pepsi yakaita chiziviso chisinganzwisisike umo chidhori chaRonaldo Voodoo chakaitwa nekushungurudzwa kwakasiyana kwekatuni.Shambadziro idzi hadzina kugamuchirwa na, uh, angangoita munhu wese muPortugal, uye PepsiCo akakumbira ruregerero uye akadzima chiitiko ichi kuti "[isa] mutambo kana mweya wemakwikwi ukanganiswa".(Izvi hazvina kunetsa Ronaldo: akaita hat-trick mukukunda kwePortugal 3-2.)
Mhirizhonga yeCoca-Cola yakakanganisa zvikuru Kambani yeCoke pane zvayakaita paCristiano.Akarova zvibodzwa zviviri mumutambo wekutanga wePortugal kukunda Hungary uye akazova mupi wepamusoro munhoroondo yeEuropean Championship.Kana achiri kurovanisa kune zvakawanda zvaakawana-uye anogona kudaro-tinogona kufungidzira kuti hapana chinhu mumukombe iwoyo.
Nguva yekutumira: Jun-22-2021